Always Think FromEnd Users

Every product occupies a position in the buyer's mind, and the electric trike's is unusually valuable: it is the only thing that sits between a bicycle the rider can no longer manage and a mobility scooter they are not ready to accept. Get electric trike positioning right and you own that middle ground outright, because almost no brand claims it on purpose. Get it wrong and you land at one pole or the other, competing with products the buyer has...

Two electric trikes can be built from near-identical parts lists — same motor rating, same battery capacity, same sensor type — and ride so differently that a dealer would not stock one of them. The difference is not in the components. It is in how the components were configured to work together, and on a semi-recumbent trike built for older riders, that configuration decides whether the vehicle is usable by the people it was designed for at all. This is...

The fastest way to lose an electric trike sale is to remind the buyer why they need one. Marketing that leans on age, frailty or "you can't ride a bike anymore" confirms the exact fear that stops people buying in the first place. So the question of how to market electric trikes comes down to one decision most brands get backwards: whether to sell what the rider has lost, or what they get to keep. The trikes that move sell...