Always Think FromEnd Users

The target market for an electric trike for seniors is not one buyer — it is at least three. Each has a different body, budget, motivation and buying channel. Get the segmentation right and your assortment, fit range and marketing follow logically. Get it wrong and you carry the wrong SKUs for the wrong customer. Here is who is actually riding, what the data says about them, and what each fact should change in how you sell. Three Buyer Profiles...

The senior electric trike market is one of the fastest-growing corners of e-mobility — and one of the worst-supplied. Seniors hold the most disposable wealth and the most concrete reason to buy a stable, assisted electric trike, yet the products on offer split into two unsatisfying poles: cheap consumer hardware that looks and rides like budget kit, or expensive, low-volume, often clinical-looking mobility devices. The middle — a well-engineered trike that does not look or feel like a medical aid...