Always Think FromEnd Users

The electric trike for seniors in Germany lives in two markets that share a product and nothing else. One runs on prescriptions, insurance case files and an eight-digit registry number; the other runs on showroom floors, EN 15194 certificates and self-paying customers. Which of the two you sell into determines your product spec, your margin structure, your dealer partners — and whether you can enter at all this year or in two years. This article maps both, for distributors and...

The electric trike for seniors in the Netherlands is changing hands — from the reimbursement system that built the category to the retail market that will grow it. Dutch municipalities are approving fewer WMO trike grants each year, at the exact moment national safety data shows older riders falling off two-wheelers in record numbers. This article reads that shift the way a distributor or brand should: as a channel map. The three conclusions up front: Demand is rising and documented....