The Hidden Business Risks of Ignoring Cargo Bike User Experience
Introduction: Why End-User Experience Is a Business Issue A cargo bike that feels unsafe or inconvenient for riders doesn’t just frustrate the end-user—it creates hidden business risks for the companies investing in them. When businesses deploy fleets, it’s tempting to focus only on upfront costs or specifications. But if riders experience safety issues, usability frustrations, or storage limitations, these pain points ripple through operations. The result? Higher total cost of ownership (TCO), more downtime, rising complaints, and lost revenue opportunities....
Marcos L.Distribuidor, Alemanha